Amrita Bishnoi Wildlife protection project. It was in 1731, the king's men attempted to cut trees. King of Jodhpur (Rajasthan), required wood for his new palace so he ordered his men to cut trees in a forest close to the village inhabited by Bishnois. Amrita Devi with her three daughters and more than 360 other Bishnois lost their lives in saving trees and became martyrs. Later in 1974 ‘Chipko-movement’ was started by Sunderlal Bahuguna and others to prevent the cutting of trees. Enormous bravery was shown by the people of Bishnois in protecting trees from the axe of contractors by hugging them.